• Internet Ecommerce 27.08.2017 Comments Off on Social Media Management Technologies Strategies PDF Aa49cc33d

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    Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) PDF




    by Amy Van Looy : Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

    ISBN : #3319219898 | Date : 2015-09-15

    Description :

    PDF-d3521 | This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit fro… Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)


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    [Pub.82msK] Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) PDF | by Amy Van Looy


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  • Internet Ecommerce 27.08.2017 Comments Off on Marketing Context Setting Chris Hackley PDF D470f66ad

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    Marketing in Context: Setting the Scene PDF




    by Chris Hackley : Marketing in Context: Setting the Scene

    ISBN : #1137297107 | Date : 2013-11-08

    Description :

    PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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  • Internet Ecommerce 26.08.2017 Comments Off on Sticky Branding Principles Customers Incredible PDF 5ba04e3b4

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    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand PDF




    by Jeremy Miller : Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

    ISBN : #1459728106 | Date : 2015-01-10

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    PDF-e54e5 | #1 Globe and Mail Bestseller 2016 Small Business Book Awards ― Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its custome… Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand


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    [Pub.10uGV] Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand PDF | by Jeremy Miller


    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by by Jeremy Miller

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  • Internet Ecommerce 26.08.2017 Comments Off on Content Marketing 2016 Influencer Professional Ebook PDF F3b69b1a1

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    Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing) PDF




    by Communicate And Sell : Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing)

    ISBN : # | Date : 2015-12-10

    Description :

    PDF-455c4 | Content Marketing has become a large industry. Almost all Fortune 500 corporations and myriads of SMBs invest billions of US-$ in their Content Marketing strategies. The market reflects this complex ecosystem: a plethora of freelancers, agencies, specialists, consultants and gurus of all kinds have begun to focus on Content Marketing. It is just like with any hyper-growth industry: the primary mar… Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing)


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    [Pub.25fXz] Content Marketing 2016: Influencer, Topics and The Most Important Trends: 2. Advanced Edition (Professional Content Marketing) PDF | by Communicate And Sell


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  • Internet Ecommerce 23.08.2017 Comments Off on Independent Luxury Innovation Strategies Consolidation PDF 62c4a836f

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    Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle PDF




    by Jonas Hoffmann : Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle

    ISBN : #1137481447 | Date : 2015-07-27

    Description :

    PDF-d0be2 | In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry…. Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle


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    [Pub.61hQz] Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle PDF | by Jonas Hoffmann


    Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle by by Jonas Hoffmann

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  • Internet Ecommerce 23.08.2017 Comments Off on Zeitungsverlage Neuem Wachstum FBChren Vereinfachen PDF 8acbfd72e

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    Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) PDF




    by Andreas Moring : Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)

    ISBN : #365815568X | Date : 2016-10-26

    Description :

    PDF-39a4f | Dieses Buch erklärt, wie Zeitungshäuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig überleben können: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmacher auf, Print- und Online-Journalismus strikt zu trennen, die gedruckte Zeitung nur noch zwei- bis dreimal pro Woche erscheinen zu lassen und dabei konsequent auf inhaltliche Qualität und Konsistenz… Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)


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    [Pub.94kHI] Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) PDF | by Andreas Moring


    Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) by by Andreas Moring

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  • Internet Ecommerce 23.08.2017 Comments Off on Value Based Marketing Strategy Santiago Lopez PDF 0fd0b11a3

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    Value-based Marketing Strategy PDF




    by Santiago Lopez : Value-based Marketing Strategy

    ISBN : #1622730208 | Date : 2014-12-15

    Description :

    PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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    Value-based Marketing Strategy by by Santiago Lopez

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  • Internet Ecommerce 22.08.2017 Comments Off on Social Economic Transformation Digital Era PDF F7cc0a887

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    Social and Economic Transformation in the Digital Era PDF




    : Social and Economic Transformation in the Digital Era

    ISBN : #1591401585 | Date : 2003-07-01

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    PDF-02620 | The advent of the Information Society is marked by the explosive penetration of information technologies in all aspects of life and by a related fundamental transformation in every form of the organization. Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-… Social and Economic Transformation in the Digital Era


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  • Internet Ecommerce 22.08.2017 Comments Off on Financing Transitions Managing Liquidity Publication PDF 8517d0a57

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    Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication) PDF




    by François M. de Visscher : Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)

    ISBN : #023011105X | Date : 2011-01-11

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    PDF-f3d92 | This book establishes the principles and patterns necessary to laying the foundation for capital and liquidity planning. Through an in-depth examination of financial situations, it leads family businesses to making wise, well-timed choices about the future of the business and the family…. Financing Transitions: Managing Capital and Liquidity in the Family Business (A Family Business Publication)


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  • Internet Ecommerce 21.08.2017 Comments Off on Achieving Planned Innovation Creating Successful PDF C72f290f8

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    Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services PDF




    by Frank R. Bacon : Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services

    ISBN : #0684839903 | Date : 1998-02-03

    Description :

    PDF-4f0f5 | Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon’s and Thomas W. Butler’s Planned Innovation(R) system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence… Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services


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