• Internet Ecommerce 29.11.2017 Comments Off on Brand Revolution Rethinking Identity PDF 09bd2706c

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    ISBN : #1137019484 | Date : 2012-11-09

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    PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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  • Internet Ecommerce 27.11.2017 Comments Off on Meta Luxury Culture Excellence M Ricca PDF 3a5827ca7

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    ISBN : #0230293573 | Date : 2012-04-26

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    PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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  • Internet Ecommerce 27.11.2017 Comments Off on Marketing Technology Customer Commitment Economy PDF Ce55f115b

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  • Internet Ecommerce 27.11.2017 Comments Off on Marketing Game Eric Schulz PDF 17b06899c

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    by Eric Schulz : Marketing Game

    ISBN : #1580624790 | Date : 2001-05-01

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    PDF-d8453 | If you’ve ever suspected your competition knew something you didn’t, you were probably right. In this breakthrough book, marketing veteran Eric Shulz shows you the most powerful marketing techniques and strategies being used by today’s marketing leaders. Whether you own a small business or are employed at a large corporation, The Marketing Game will work for you. You’ll learn in a clear and straig… Marketing Game


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  • Internet Ecommerce 27.11.2017 Comments Off on Return Hustle Art Marketing Music PDF Ca2d00889

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    ISBN : #1137582006 | Date : 2016-04-05

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    PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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  • Internet Ecommerce 27.11.2017 Comments Off on Social Media Integrated Marketing Communication PDF 4557d48c4

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    ISBN : #1498516165 | Date : 2015-03-27

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    PDF-d061b | Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of C… Social Media and Integrated Marketing Communication: A Rhetorical Approach


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  • Internet Ecommerce 26.11.2017 Comments Off on Marketing Demystified Donna Anselmo PDF 65318fe9b

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    by Donna Anselmo : Marketing Demystified

    ISBN : #0071713913 | Date : 2010-08-16

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    PDF-9b0ba | The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn’t so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tool… Marketing Demystified


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  • Internet Ecommerce 26.11.2017 Comments Off on Content Marketing Praxis Praxisbeispiele B2C Unternehmen PDF D64ec3675

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    by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

    ISBN : #3658138823 | Date : 2017-04-11

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    PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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  • Internet Ecommerce 23.11.2017 Comments Off on Lexikon Kennzahlen Marketing Vertrieb Marketing Cockpit PDF 9026cdc74

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    by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

    ISBN : #3540798617 | Date : 2008-06-17

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    PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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  • Internet Ecommerce 22.11.2017 Comments Off on New Community Rules Marketing Social PDF 8bb9617af

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    ISBN : #0596156812 | Date : 2009-07-17

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