• Internet Ecommerce 31.03.2018 Comments Off on Mobile Marketing Dummies Michael Becker PDF 2f3450062

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    by Michael Becker : Mobile Marketing For Dummies

    ISBN : #0470616687 | Date : 2010-10-12

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    PDF-2997f | Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains… Mobile Marketing For Dummies


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  • Internet Ecommerce 30.03.2018 Comments Off on Internet Retailing Ruiliang Yan PDF B7879e5a0

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    by Ruiliang Yan : Internet Retailing

    ISBN : #3836414872 | Date : 2007-05-29

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    PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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  • Internet Ecommerce 28.03.2018 Comments Off on Ingredient Branding Making Invisible Visible PDF 21a8f119d

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    by Philip Kotler : Ingredient Branding: Making the Invisible Visible

    ISBN : #3642042139 | Date : 2010-07-21

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    PDF-c4a69 | An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine de… Ingredient Branding: Making the Invisible Visible


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  • Internet Ecommerce 27.03.2018 Comments Off on Marketing Strategic Empathy Inspiring Strategy PDF 8dd432a67

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    by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

    ISBN : #0749477547 | Date : 2016-08-28

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    PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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    [Pub.35OWA] Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF | by Claire Brooks


    Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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  • Internet Ecommerce 26.03.2018 Comments Off on Brand Romance Lifelong Relationship Audience PDF C886a959a

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    Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF




    by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

    ISBN : #1137369000 | Date : 2013-11-25

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    PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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    [Pub.52nwb] Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF | by Y. Kusume


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  • Internet Ecommerce 26.03.2018 Comments Off on Frontiers Broadband Electronic Contributions Economics PDF Ff08fda7e

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    : Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)

    ISBN : #3790800872 | Date : 2004-08-03

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    PDF-80897 | Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net­ works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent r… Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)


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  • Internet Ecommerce 26.03.2018 Comments Off on Cant Buy Like Authentic Connections PDF 783f7b5e2

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    Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results PDF




    by Bob Garfield : Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results

    ISBN : #1591845777 | Date : 2013-03-07

    Description :

    PDF-e6c76 | Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s… Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results


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    [Pub.37hbu] Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results PDF | by Bob Garfield


    Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by by Bob Garfield

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  • Internet Ecommerce 25.03.2018 Comments Off on Integrated Communications Postmodern Philip Kitchen PDF 6fe526508

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    Integrated Communications in the Postmodern Era PDF




    by Philip J. Kitchen : Integrated Communications in the Postmodern Era

    ISBN : #1137388536 | Date : 2014-11-28

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    PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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    [Pub.92OTO] Integrated Communications in the Postmodern Era PDF | by Philip J. Kitchen


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  • Internet Ecommerce 22.03.2018 Comments Off on Advanced Media Planning John Rossiter PDF 3f85c1af7

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    by John R. Rossiter : Advanced Media Planning

    ISBN : #1461346770 | Date : 2012-09-05

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    PDF-db3a3 | Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand’s advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner a… Advanced Media Planning


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    [Pub.18edT] Advanced Media Planning PDF | by John R. Rossiter


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  • Internet Ecommerce 19.03.2018 Comments Off on Building Routes Customers Strategies Profitable PDF E9a196801

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    by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

    ISBN : #0387799508 | Date : 2009-02-06

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    PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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