• Internet Ecommerce 30.04.2018 Comments Off on Get Aha Discover Positioning Competition PDF 85f2bb90d

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    by Andy Cunningham : Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

    ISBN : #1260031209 | Date : 2017-10-13

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    PDF-674d7 | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and ind… Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition


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  • Internet Ecommerce 28.04.2018 Comments Off on Hit Brands Builds Worlds Smartest PDF 68ded7a1e

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    by D. Jackson : Hit Brands: How Music Builds Value for the World’s Smartest Brands

    ISBN : #1137271477 | Date : 2013-10-31

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    PDF-30edf | Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact…. Hit Brands: How Music Builds Value for the World’s Smartest Brands


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  • Internet Ecommerce 28.04.2018 Comments Off on Social Media Campaigns Strategies Relations PDF A3ecbe6c6

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    by Carolyn Mae Kim : Social Media Campaigns: Strategies for Public Relations and Marketing

    ISBN : #1138948608 | Date : 2016-07-07

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    PDF-444be | Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert in… Social Media Campaigns: Strategies for Public Relations and Marketing


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  • Internet Ecommerce 27.04.2018 Comments Off on Global Product Lifecycle Management Engineering PDF 4dfa3b73e

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    by John Stark : Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

    ISBN : #1846289149 | Date : 2007-08-24

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    PDF-a6388 | Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. “Global Product” provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Sta… Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)


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  • Internet Ecommerce 26.04.2018 Comments Off on Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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    : Integrated Brand Marketing and Measuring Returns

    ISBN : #0230577342 | Date : 2010-07-07

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    PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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  • Internet Ecommerce 25.04.2018 Comments Off on Highly Recommended Harnessing Social Business PDF 2a6ff09d3

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    Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) PDF




    by Paul M. Rand : Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)

    ISBN : #0071816216 | Date : 2013-09-20

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    PDF-ae03e | WHAT DO YOU TRUST MORE–AN ADVERTISEMENT OR A FRIEND? Seize the power of today’s most powerful marketing tool–WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today’s most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM … Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)


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  • Internet Ecommerce 20.04.2018 Comments Off on Demystifying Communications Risk Revenue Management PDF E33c42e51

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    by Mark Johnson : Demystifying Communications Risk: A Guide to Revenue Risk Management in the Communications Sector

    ISBN : #1138278939 | Date : 2016-11-30

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    PDF-2c1d9 | The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage. Companies seeking to use communications technology as a delivery or payment platform for digital services are particularly at risk. They nee… Demystifying Communications Risk: A Guide to Revenue Risk Management in the Communications Sector


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  • Internet Ecommerce 20.04.2018 Comments Off on Managing Online Reputation Palgrave Consultants PDF E9c55b178

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    by Charlie Pownall : Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

    ISBN : #1137382295 | Date : 2015-09-30

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    PDF-b2ee6 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media…. Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)


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  • Internet Ecommerce 19.04.2018 Comments Off on Kundenintegration Zweischneidiges Schwert Kundenbeteiligung Leistungserstellung PDF 109ce2220

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    by Dominic Rothe : Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)

    ISBN : #3658126078 | Date : 2016-02-16

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    PDF-5fe35 | Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse kÅ Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)


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  • Internet Ecommerce 18.04.2018 Comments Off on Science Why Motivation Transforming Marketing PDF 8987128a4

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    by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

    ISBN : #1137502037 | Date : 2015-06-15

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    PDF-17426 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations…. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy


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