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    Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State PDF




    by A. C. Kiran Kumar : Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State

    ISBN : #3847305506 | Date : 2011-12-15

    Description :

    PDF-20405 | This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis wa… Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State


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