• Internet Ecommerce 07.10.2017

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    Consumer Brand Relationships: Meaning, Measuring, Managing PDF




    : Consumer Brand Relationships: Meaning, Measuring, Managing

    ISBN : #1137427108 | Date : 2015-05-07

    Description :

    PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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