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    Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals) PDF




    by Federico Rajola : Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals)

    ISBN : #3642355536 | Date : 2013-05-04

    Description :

    PDF-7277d | An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration.  Increased exchange of knowledge between customers and the amoun… Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals)


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    [Pub.15Abh] Customer Relationship Management in the Financial Industry: Organizational Processes and Technology Innovation (Management for Professionals) PDF | by Federico Rajola


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