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    [Pub.16hxA] Download :

    Integrated Marketing Communication: Creative Strategy from Idea to Implementation PDF




    by Robyn Blakeman : Integrated Marketing Communication: Creative Strategy from Idea to Implementation

    ISBN : #1442221224 | Date : 2014-07-10

    Description :

    PDF-84f5d | Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. … Integrated Marketing Communication: Creative Strategy from Idea to Implementation


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    [Pub.08rUv] Integrated Marketing Communication: Creative Strategy from Idea to Implementation PDF | by Robyn Blakeman


    Integrated Marketing Communication: Creative Strategy from Idea to Implementation by by Robyn Blakeman

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