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    Marketing Strategy: Based on First Principles and Data Analytics PDF




    by Robert Palmatier : Marketing Strategy: Based on First Principles and Data Analytics

    ISBN : #1137526238 | Date : 2017-03-17

    Description :

    PDF-c2733 | Marketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited.Structured around these four First Principles of Marketing Strategy, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured f… Marketing Strategy: Based on First Principles and Data Analytics


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    [Pub.30OMk] Marketing Strategy: Based on First Principles and Data Analytics PDF | by Robert Palmatier


    Marketing Strategy: Based on First Principles and Data Analytics by by Robert Palmatier

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