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    Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF




    by Jeanne M. Persuit : Social Media and Integrated Marketing Communication: A Rhetorical Approach

    ISBN : #1498516165 | Date : 2015-03-27

    Description :

    PDF-d061b | Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of C… Social Media and Integrated Marketing Communication: A Rhetorical Approach


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    [Pub.77gAm] Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF | by Jeanne M. Persuit


    Social Media and Integrated Marketing Communication: A Rhetorical Approach by by Jeanne M. Persuit

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